Umbraco Acquired by Software Growth Investor Monterro

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  • Umbraco CEO Kim Sneum Madsen will continue in his leadership role, while founder Niels Hartvig will leave the company to pursue other opportunities
  • Founded in 2005, Umbraco offers platforms that include the flagship, open-source Umbraco CMS; Umbraco Heartcore, a headless CMS, Umbraco Cloud; and Umbraco Uno, a one-stop platform for non-technical marketers and creative agencies.

Content management system (CMS) supplier Umbraco isset to expand best-of-breed digital experiences worldwide with operational and financial backing from Swedish software growth investor Monterro. Announced today by both companies, Monterro now owns a majority stake in the Danish open-source CMS vendor.

Umbraco CEO Kim Sneum Madsen will continue in his leadership role, while founder Niels Hartvig will leave the company to pursue other opportunities. Monterro CEO Gustav Lagercrantz said Umbraco’s strong open-source model with an extensive community, as well as Monterro’s positive previous experience with the CMS industry, made Umbraco a highly attractive investment.

“With extensive CMS experience and a true belief in open-source software, Monterro is a perfect match as we strive to meet increasing demand for best-of-breed DXP solutions that make complex technologies easy to use,” Madsen said. “With Monterro’s valuable guidance and capital, we will continue to work closely with our active open-source community to bring the Umbraco family of user-friendly, flexible and robust CMS platforms to an even greater portfolio of companies in even more countries.”

Founded in 2005, Umbraco offers platforms that include the flagship, open-source Umbraco CMS; Umbraco Heartcore, a headless CMS, Umbraco Cloud; and Umbraco Uno, a one-stop platform for non-technical marketers and creative agencies.

As part of its mission to turn Nordic software companies into global market leaders, Monterro has completed 17 investments and 17 add-on investments since 2012. These include operational experience from successfully developing and running companies such as Pointsec, Orc Software, and CMS vendor EPiServer, now Optimizely.

While the structure of Umbraco’s ownership has changed, Madsen affirms that the company’s direction will remain the same. Madsen added, “Umbraco is in a strong position with a proven product and a highly engaged community. Our ambition is to use this position and invest money back into the continued growth of all the elements that constitute Umbraco. We will continue to focus on creating world-class software that produces outstanding value for users and customers.

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