Rediff is piloting Rediff TV, a fully AI-run video news platform set to operate without human intervention.
Rediff.com India is preparing to roll out what it claims will be the first AI-only video news channel in the country — Rediff TV — a platform powered entirely by artificial intelligence. The new channel, currently undergoing pilot testing, is expected to operate around the clock with no manual production, editing, or newsroom personnel involved.
Sources familiar with the initiative describe Rediff TV as a fully autonomous platform capable of delivering news content in real time, including flash updates and hourly bulletins. What sets the channel apart is its use of AI-generated news anchors, synthetic voiceovers, and real-time ticker updates — all created and streamed without human oversight.
“There’s no studio, no teleprompter, no human producer. Rediff TV runs on a fully automated, scalable AI infrastructure,” a source associated with the project said. “It’s built to scale and evolve, unlocking limitless possibilities in content creation.”
Another person close to the project added, “This is not just another digital news channel, this is video news, reimagined by AI — curated, produced, and delivered without any human touch.”
While Rediff has yet to make an official announcement, internal sources confirmed that the pilot version of the platform has already been activated. Initial user response has reportedly been encouraging, with the AI-curated programming attracting a growing and diverse viewer base.
The project marks a significant technological shift for Rediff, one of India’s earliest internet players, originally founded in 1996. Now majority-owned by fintech company Infibeam Avenues Ltd, the firm has been modernising its platform in recent years, aiming to reposition itself within the technology and media space.
Rediff TV appears to be central to that strategy, offering an always-on news stream built entirely on AI — from voice to visuals to on-screen graphics. Industry analysts suggest this could signal the beginning of AI-driven storytelling models in Indian media, with autonomous journalism gaining practical ground.
By eliminating traditional newsroom setups, Rediff TV could lower production costs and enable faster delivery cycles, while offering a broader range of content variations. It remains to be seen how viewers and media professionals respond in the long run, but the launch of this AI-run channel points to a new experiment in digital news delivery.
A formal launch announcement is expected from Rediff in the coming weeks.
