4 best ways to perform hassle-free MailChimp integration into WordPress



MailChimp comes with the great ways to start your email newsletter list. When integrated with WordPress websites, it brings along ample advantages to be served as an intuitive email service. The combination of MailChimp with WordPress results into building up smart lists for targeted audiences. This means you will not only get a responsive email template design but will also be able to insert or fix as many sign-up forms as you wish to. MailChimp forms the outstanding email delivery platforms owing to its simple usage. Here we are highlighting the best four ways through which you can integrate MailChimp into your WordPress-powered website.

Using Gravity Forms with MailChimp

Gravity Forms offers a quick and simple way to integrate quickly with different types of third-party services for even intense integration with WordPress using a collection of optional add-ons. The contact form plugin adds a subscriber to your email marketing list automatically when a form is submitted. However, this add-on is known ingenuously and popular because of its valuable features.

To start the process, all you need is to follow the simple and quick steps mentioned below.

  • Install Gravity Forms plugin after getting it licensed
  • Design a form
  • Go to Add-ons in the Forms drop-down on your Admin Toolbar
  • Activate MailChimp
  • Now, go to MailChimp from the Feed Settings options

After using this plugin, you can easily get insights as Gravity Forms itself keeps a record of form submission and allows an infinite control over styling form submission behavior, authentication and confirmation messages. It gives users various alternate and flexible options of adding conditional sign-up to contact forms or the ones displayed during checkout in an eCommerce website.

Integration using an Add-on

The use of plugins can be done to integrate MailChimp into WordPress website in an easy way. MailChimp for WordPress, with its exclusive yet versatile features, helps in adding subscribers to your email list by creating sign-up forms that are visually appealing, mobile optimised, user-friendly and extremely usable. The subscription forms designed using the plugin are easily customisable to meet varied business requisites. Once the plugin gets installed, you will be requiring to create a MailChimp account and then couple it with a plugin. For a secure connection, you will be requiring an API key. To get this API key, visit API keys from the ‘Extras’ option under ‘Account’ settings. This will further help you with the creation of key. Once the key gets created, you will be able to view some numbers and letters in the boxes resembling API keys. Now just select and copy your required API key.

Thereafter, you are required to browse the ‘Settings’ menu and paste the selected API key right over there. Clicking on ‘Save Changes’ assures that you are being connected. With this step, the ‘Form Creation’ process gets even closer. Browse under the ‘Forms’ to select your preferred design and format. Additionally, you also get an option to customize your form by adding different HTML elements.

In the next step, you will be able to display forms on your site again which can be done using multiple ways but what I would suggest you is going for a shortcode. The shortcode is located under the Builder Module. To add subscription form in any of your posts, you just need to paste it at the preferred location of your choice. For doing so, you can also use a drag and drop gesture to place it at the location of your choice, giving it a title and further saving it. This is how MailChimp can be used to WordPress website for insertion of email subscription form easily and securely.

Integrating MailChimp sign-up form manually

To speed up the process of integration, browse ‘Sign-Up forms’ which allows you to view the list of different form types to create. Further, you will be guided to the ‘Settings’ page where you can easily select the required fields to get displayed on your form. After having customised the form, you can copy the code. After doing so, go to WordPress admin home page and then click on ‘Widgets’ from the ‘Appearance’ option. The next step is where you can select and add a Text Widget to a sidebar, pasting the code inside it.

Creating your own template

MailChimp is featured with various pre-built templates to be customised and designed as per one’s own requirements. Whether it is about changing logo design or adding colors, each and every single component can be simply customised using these templates. They function automatically to set up and display content from your WordPress site.

A quick run-through

MailChimp, being an all time favorite pick for online marketers, comes with the best-in-class features for designing email campaigns that keep subscribers up-to-date on your content being affordable. In addition to its interactive and user-friendly features, it can be easily combined with WordPress websites to deliver easy and quick form subscription. As discussed above, using the right plugins and MailChimp’s API collectively makes the task easier to place subscription forms anywhere in your site. So are you ready to give a start? If yes, give a start on a basic level to avoid any kind of hindrance and create a large list of email subscribers to expand your business drastically.


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