Digital signage, otherwise known as screen media, is a form of silver casting in which multimedia content is displayed in public places for informational or advertising purposes. A digital sign is composed of a computer or a playback device connected to a large, bright digital screen such as an LCD, LED or plasma display.
Majorly used in stores, schools, libraries, office buildings, medical facilities, airport and bus stations and other public venues, digital signages display varied information according to need. If connected to a computer, you can do the variation over the internet or proprietary network connection.
The digital signage technology is fast gaining popularity. It is expected to grow up to $24 billion by the year 2020. Businesses are especially picking it up for their marketing needs.
There are several benefits of using digital signages to advertise and make the society aware of something new and interesting. But with the swift growth in technology, you can now even produce dynamic content through digital signages. It is easily possible through WordPress.
Open source content management system (CMS) WordPress is no longer the common blogging platform that it was years ago. It now powers over 60 million sites and is available as a very dynamic website host. The CMS allows for functionality plugins, theme development, and hosting.
Advantages of using WordPress to promote digital signage templates include:
WordPress is popular and all-pervasive
This will guarantee you reach many people with the digital signage information.
WordPress is simple to use
The interface is user-friendly. Uploading an image, a blog post or any other content is simple and fast. This saves you a lot of time used in formatting or other modifications in other sites.
WordPress is cheap
If your company has financial constraints, then WordPress will have your problem solved. You can host your blog here for free.
Enterprise digital signage software programs are expensive
Since WordPress is open source, it is free of charge.
WordPress is secure
While plugins can be a route used by hackers to get into your system, in WordPress it is the opposite. Well installed plugins are very safe. Safety is one of those things you don’t want to leave to chance. You can, therefore, consider WordPress.
The WordPress team releases security updates routinely, which addresses security concerns and improves the back-end UI.
WordPress is dynamic
You can easily customise your site to improve its aesthetic outlook. This gives your visitors a unique experience. They can easily be convinced to come back.
WordPress offers blogging services
You can capitalise on this opportunity to market your digital signage using the blog platform offered by WordPress. Blogging is one of the efficient ways of promoting a site.
WordPress is URL dependent
This property enables you to control your website from any device. This saves you the burden of having to walk around with one device.
An example of how digital signage works in WordPress is through the digital signage press based on HTML 5. This is their digital signage platform. The plugin supports different functions and can be used for a variety of functions.
WordPress will give you an opportunity to go even higher with digital signage. The more people know about it, the more it will be embraced.
Digital signage has revolutionised marketing. It is effective and efficient. Above all, it is versatile and flexible. It is fast replacing carbon print way of marketing. Embrace digital signage and get a whole new experience with technology.