Liferay commerce and liferay analytics cloud to help business users and developers deliver insight-driven experiences to acquire and retain customers
Liferay announced the release of Liferay Digital Experience Platform 7.1 (DXP) and new digital commerce and analytics offerings to bolster and improve the entire customer journey. The Liferay DXP and new digital commerce and analytics offerings will help businesses build long-term relationships with their customers by helping them understand customer needs and delivering timely content.
Analytics and development
Liferay Analytics Cloud is a new analytics tool that works with Liferay DXP to aggregate data into a comprehensive view of the customer and help business users understand customer activity. Functionality delivered in Liferay Analytics Cloud allows businesses to view individual activity history, engagement and interest, understand audience behaviour over time and visualize traffic paths for easy source identification. Liferay Analytics Cloud is offered as a SaaS-based subscription for DXP customers.
In order to decrease time to production, developers working with Liferay DXP 7.1 can use Apache Cordova or Xamarin to build cross-platform applications from a single codebase designed for the web and embed that content into an application for mobile use. Sites and applications designed for web can now also be rendered for mobile with no additional code.
Commerce and end-to-end customer experience
Liferay Commerce is a new product designed to streamline B2B purchasing and delight customers. The new offering allows businesses to eliminate the complexity found in many B2B transactions by providing customers with a single interface with which to view products, receive customized pricing, make purchases and reorder them with one click, and assign permissions to others in their organization. Businesses can take advantage of Liferay Commerce’s machine learning capabilities to understand customers’ purchasing history and make more informed decisions regarding inventory and warehouse management.
This version of DXP, together with the new Liferay Commerce and Liferay analytics cloud offerings will give enterprises new ways to easily create engaging customer experiences, including a B2C-like purchasing journey for B2B (Business-to-Business) customers that ’s integrated to the end-to-end customer experience and continuously improve them through in-depth analytics across touchpoints.
Personalized dynamic forms and flexible page creation
Forms in the product are designed to be extremely flexible so that businesses can deliver personalized experiences specifically designed for their customer base. Conditional rules allow forms to adjust dynamically, such as showing or requiring certain fields based on responses to form fields.
In addition, forms may be configured to send notifications when fields are completed. For those businesses requiring additional customization, a new API allows developers to create customized field types and rules and deploy them in Liferay.
Teams save time and have the flexibility to create the pages they want by storing page sections as fragments and reusing them anywhere within their Liferay site. More technical users can use the new Fragment Editor, a professional code editor located within the browser, to create or edit fragments.
Development teams may also create fragments using their preferred tools and import them into Liferay. The new Page Editor allows business users to visually layout page designs, save them as reusable templates and easily create and add in unstructured content as needed.