How IoT will redefine e-commerce industry

e-commerce IoT

e-commerce IoT

In recent years, the influence of electronic commerce has grown at a rapid pace with the rise in the mobile application users. Mobile app developers have played a significant role in enabling end users to have access to different types of services within the realms of fingertips.

App development companies have considered the aspect of the user interface (UI) as one of the major components of web or app design. This has increased the reliance of people on smartphones for a broad range of services and goods. Also, it reflects their role in the journey of e-commerce is massive.

However, the entire community of experts in the field of Information and Communication Technology seems to be planning on boosting communication between devices. Possibly by linking the devices to make it more convenient and easier for end-users. And this has led to a significant phenomenon of 21st century – the birth of ‘Internet of Things’.

Indeed, it affects the e-commerce industry to a vast extent as it is not only sharing data with end users but is also going to guide them by giving regular updates. It is going to amplify UX as it is on the verge of becoming a revenue generating model.

Till now, e-commerce is the highest revenue generator amongst mobile app developers, and it is going to become a more attractive option for a growing number of iOS and Android app developers alike. When end-users use all the ‘Internet of Things’ (IoT) connected tools and devices, it will allow them to keep track of all their products or services. Mentioning that there is much more to ‘Internet of Things’ than that is a relevant reminder of its vast potential.

So, here is our take on how IoT is going to redefine the e-commerce industry and how it is going to be one of the most favourable turns in the field of technology.

Delivery tracking and logistics management

With the help of IoT, real-time monitoring would have the capability to manage things regarding the rate at which it is going on the route and logistics crew is going to handle it. All such features will have the potential to extend themselves to any technology with IoT integration.

IoT real-time tracking
IoT can enable e-commerce companies with real-time delivery tracking and logistics management

IoT allows end users to control and monitor the vehicles from an isolated location without causing inconvenience. The new technology trend is also going to resolve a lot of online delivery related queries and give a highly satisfying experience.

Increased marketing opportunities

IoT has the capability to track end users in real time. This advanced feature can help entrepreneurs in the coming future through utilising some amazingly targeted promotional activities. It can make them more aware of their target customers’ day-to-day operations and their preferences. With such resourceful data sharing capacity, they can observe their customers’ buying patterns as well.

Inventory Management

Currently, inventories are monitored by using ERP systems that have the capability to reconcile the stock with the sold products and then notify vendors to restore it. With the help of IoT, end users would have access to real-time management of these inventories.

IoT for inventory management
IoT can support inventory management

All the sensors and radio frequency tags would enable you to keep track of the stock and the data of the product such as its name and batch ID, and what not would be given to the ERP system automatically. It would not only save time but would also make the technology sustainable.


The primary focus of every new technology that gets integrated to improve the e-commerce framework is on meeting the needs of customers effectively and giving them a unique value. With the help of IoT, customising offers and times of delivery is allowed which in turn personalises the customer experience.

IoT e-commerce
IoT to let e-commerce players add a personal touch in their offerings

This personalisation provides a greater automation to the end-users with regards to the process of delivering products. As a result, logistics management is simplified.

More instinctive web portals

Telecom companies are using IoT, which simply proves that there will be a time when IoT would also change the way mobile applications or web portals are designed. User experience is a prominent element in web design.

Few years down the line, businesses would process the information from multiple sources through instinctive web portals when IoT would will widespread its wings. As a result, it would customise the user experience as the data would be highly accurate.

Post sales services and enhanced efficiency

If one is asked to keep track of different products’ warrant time durations manually then it might be a difficult thing to do. However, IoT enables end users to maintain track of the data such as warranty period and delivery date as it allows them to customize system notifications so that they receive warranty related offers automatically.

It improves overall efficiency and boosts the sales as all these deliveries are tracked automatically. End users also have access to the information which is obtained from product sensors. As a result, they can also be aware of the future problems that products might face.



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