Months after delivering community-backed communication solution, Asttecs has launched its open source CRM application suite. The new development, called AstCRM, is designed to enable enterprises to manage all their customer engagement needs using the open source power.
“Leveraging expertise in open source, our objective is to provide customers with best-of-breed enterprise-grade applications, while focusing mainly on the must-have features of a customer relationship management solution and major workflows,” said Manjunath RJ, CEO of AstCRM.
Asttecs is targeting the CRM package at large enterprises and SMEs (small and medium enterprises). The solution can be used to improve prospect and customer experiences through automating sales, marketing and support tasks alongside delivering business-enhancing insights.
To accomplish customer relationship process, AstCRM includes major applications such as lead management, contact management, account management, ticket management, role management and activity management.
The suite allows users to access the customer data by a web browser. Furthermore, there are integrated Outlook, Thunderbird, Firefox and Gmail plugins to let users configure the CRM using their email accounts.