Nasscom highlights importance of design for enterprises



While companies nowadays are focusing on upscaling their technology operations, National Association of Software and Services Companies (Nasscom) is planning to “catalyse the design spirit” among engineers to beautify future innovations. The non-profit organisation on Tuesday hosted a design summit in Gurugram to realise its plan.

“A strong foundation in design is required for businesses to reinvent themselves,” said Sangeeta Gupta, vice president, Nasscom.

Titled ‘Design Summit – Interactions 2 Interfaces’, the conference was held in partnership with Facebook under Nasscom’s Design4India initiative. It was addressed by eminent speakers, with the keynote sessions concluded by Satyajeet Singh, product partnerships, Facebook India; Patrick Newbery, CSO of Method and practice lead for digital solutions, GlobalLogic, and Saurabh Das, GVP for marketing and experience platforms, SapientRazorfish.

Journey of Facebook reactions

Singh of Facebook, in his keynote speech on ‘Designing for Emotions’ highlighted the journey of bringing reactions to the social networking platform. He stated that the company researched a list of 125 emotions to shortlist 25 most attractive ones. Also, localising reactions was challenging initially for the design team at Facebook.

“Design is not how it looks, it is how it works,” Singh told the attendees at the summit.

Tomorrow’s design with next elements

Newbery of GlobalLogic, while delivering his keynote on ‘Design Futurism’, forecast the future of design. “Distributed UX, VUI, gesture and sound are the next elements in design,” Newbery mentioned.

In addition to the interactive keynote sessions, the summit hosted talks from Gaurav Lal, digital head, India, Fidelity International; Nitin Sethi, VP of product design and user experience, Quikr and Rohan Khara, head of product management, MobiKwik.

A total of ten sessions at the summit attracted over 300 delegates. The day-long event saw the presence of design engineers as well as technologists and developers.


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