Pimcore Closes 1st Round of Funding, Raises $3.5 million


Pimcore operations centre in Noida is expected to enable the Austrian tech startup in developing disruptive content and commerce capabilities for enterprises.

Open-source software platform Pimcore has successfully closed the 1st round of funding and raised $3.5 million. The investment was led by German Auctus Capital Partners AG.

The Austrian tech startup will use the fund to expand open-source data and experience management platform operations in India and enhance marketing activities in the US.

Pimcore has aligned with many India-based IT services companies as its system integrator (SI) partners, such as Infosys, Happiest Minds and UST Global. The startup is also apparently in talks with other Indian IT heavyweights such as Cognizant and HCL to expand its partnerships.

Pimcore India centre

In order to facilitate close collaboration with Indian IT services firms, all global customer implementations will be led by Pimcore operations centre in Noida (India).

Moreover, product development will take place between Pimcore development centres in Austria and India.

The India centre is expected to enable Pimcore in developing disruptive content and commerce capabilities for enterprises.

Pimcore’s recent acquisition of US-based Pimcore Global Services (PGS) and its infrastructure in Delhi, has helped boost its India-powered development plan.

Shashin Shah, Pimcore CEO, is confident that they can deliver outstanding solutions and services on a global scale at competitive rates by working from India.

“This operating model in combination with Pimcore’s open-source philosophy can be a clear game changer in the digital platform market segment,” he said.

Dietmar Rietsch, Founder and CEO of Pimcore, added, “Our open-source model is unprecedented among data management and experience providers and we’re excited to use this funding to supercharge those capabilities for enterprises around the world.”

Serving global enterprises

Founded in 2013, Pimcore has today grown significantly, serving more than 82,000 companies across 56 countries in 20 languages, including global enterprises such as Audi, Burger King, Continental and Intersport.

The Pimcore ecosystem is supported by a global network of more than 100 implementation and consulting partners.

It is also planning to launch Pimcore cloud, sometime during mid-2019. The operation of Pimcore cloud, including monitoring and support, will happen out of India.

“As an open-source software platform, and the only one that consolidates both data management and user experience management, Pimcore is the new-age alternative to expensive and inflexible digital platforms such as SAP, Adobe and Oracle,” Shah said.


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