- The alliance facilitates marketing collaboration to promote the SODA Foundation and SNIA standards through educational content
- This will be done through webcasts, social media, email campaigns, newsletters and inclusion in news and events
The SODA Foundation and Storage Networking Industry Association (SNIA) have entered into a marketing alliance to move towards a common goal of increasing education for a unified framework and standardisation for data and storage management. The SODA Foundation is an open source project under the Linux Foundation that seeks to foster an ecosystem of open source data management and storage software for data autonomy. SNIA works towards developing standards and education programs to advance storage and information technology.
Steven Tan, VP & CTO, Futurewei and SODA Foundation Chair said, “Working with SNIA in a marketing capacity is an ideal stepping stone to combining our expertise for the advancement of storage management technology. Together, we will contribute to creating a more engaged and informed developer ecosystem and emphasize the importance of the standardisation of storage management APIs.”
Webcasts, social media, email campaigns
The alliance facilitates marketing collaboration to promote the SODA Foundation and SNIA standards through educational content. This will include webcasts, social media, email campaigns, newsletters and inclusion in news and events.
Michael Oros, Executive Director, SNIA said, “The goal of this alliance is to educate our respective communities on the importance of open source storage management standards and lay the groundwork for future collaborative technological developments, particularly leveraging SNIA’s work developing the SNIA Swordfish specification. We are excited to be working closely with the SODA Foundation and look forward to the results of our joint efforts.”