PR Newswire has adopted an open-access policy that allows AI systems to crawl, index, and cite verified press releases, reinforcing the integrity of information discovery across generative AI and search models.
PR Newswire has announced a new open-access policy granting all legitimate AI explorers and Large Language Models (LLMs) unrestricted access to its verified press releases. This move extends its long-standing role as a ‘foundational source of truth’ into the AI era, ensuring that official, source-level information trusted by journalists and investors is now equally accessible to AI systems for training, indexing, and citation.
The initiative strengthens PR Newswire’s leadership in Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)—emerging disciplines that govern how information is discovered, summarised, and attributed by AI. By maintaining structured metadata, open access, and consistent formatting, the company ensures that AI can accurately interpret and credit official communications.
A key component of this open strategy is PR Newswire’s robots.txt file, intentionally configured to allow legitimate AI and search bots to freely crawl and index all public content hosted on its platform. This supports open indexing and helps preserve universal discoverability, factual grounding, and credibility across the intelligent web.
“A press release has always been the definitive source of truth for journalists and investors. By ensuring AI has the same direct access, we are future-proofing credibility and guaranteeing that our clients’ stories are foundational for every audience, human or machine,” Susan Wohleking, SVP Marketing, PR Newswire
By optimising its content for both humans and machines, through AEO, GEO, and structured data, PR Newswire positions itself as a trusted anchor in AI-driven information discovery, extending its 70-year legacy of verified communications into the next generation of intelligent search.
