The author is director-product marketing, India, Western Digital, and works with the company’s embedded and integrated storage solutions. In this role, he is tasked with understanding customer pain points and recommending the best storage solutions that address these. He has been with Western Digital, including the SanDisk brand team, for six years. Prior to this, he was with Intel Corp. for 12 years. He has an MBA from the Haas School of Business, University of California, Berkeley, and a master’s degree in electronics engineering from Arizona State University.