BigCommerce Launches Open Checkout

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  • Open Checkout’s publicly available front-end source code puts brands in the driver’s seat by providing a level of flexibility to define every pixel of their checkout page
  • More than 88 percent of all digital shopping carts were abandoned by shoppers in March 2020, according to Statista

BigCommerce, an Open SaaS ecommerce platform has launched Open Checkout, an open source extension of the platform’s native checkout. It said that it will empower merchants, developers and partners to design fully-customized checkout experiences.

Jimmy Duvall, chief product officer at BigCommerce said, “Today’s unveiling of BigCommerce’s Open Checkout is an important milestone that advances BigCommerce’s Open SaaS strategy by leveraging the benefits of Open Source without compromising the speed, security and simplicity that can only be achieved through a SaaS solution. By opening up the presentation layer, brands of all sizes selling on BigCommerce can create unique experiences that resonate with shoppers and streamline their path to purchase.”

Differentiated shopping experience

More than 88 percent of all digital shopping carts were abandoned by shoppers in March 2020, according to Statista. The company said that Open Checkout’s publicly available front-end source code puts brands in the driver’s seat by providing a level of flexibility to define every pixel of their checkout page and build truly differentiated shopping experiences. It added that Open Checkout leverages the same production-level source code that powers the platform’s native checkout solution. It is actively maintained by BigCommerce’s global team of engineers, making it easy for developers to apply updates on-demand.

Developed in React, Open Checkout builds upon BigCommerce’s Checkout SDK and starts development of bespoke features and use cases like branded checkout pages, modernised B2B buying, adapt to new retail environments, Customer Group Rules, and IntuitSolutions.It added that branded checkout pages design a cohesive brand experience throughout the customer journey by adding custom CSS rules and JavaScript applications.Modernised B2B buying helps to streamline B2B purchasing by inserting custom fields for buyers to enter account information, pay using purchase order, or submit an order without collecting payment at checkout.

IntuitSolutions, ae BigCommerce Partner, is one of the first agencies to tap into Open Checkout to develop its Ebizio Checkout application, which includes six pre-built functionalities, including several of the aforementioned use cases. Eric Hansen, chief marketing officer at IntuitSolutions said, “Throughout our partnership with BigCommerce, IntuitSolutions’ clients have greatly benefited from the custom applications we’ve been able to develop by building on top of an industry-leading checkout.

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