Snowplow helps data teams build that strategic foundation for their customer data

According to a report by, Snowplow Analytics, a London-based startup, has raised £4 million funding round from research-led VC firm MMC Ventures. Snowplow Analytics is an open-source platform that enables companies to collect their own customer behavioral data across their entire digital estates. The funding will support the company to expand in the US and Europe and also in further product development.

Freeing data teams from the constraints

“Snowplow was founded with the aim of freeing data teams from the constraints imposed by traditional analytics vendors. Every industry now has its ‘Amazon’, ‘Airbnb’ or ‘Uber’: a determined tech or product-led disruptor that is using data to drive insights,” said Alexander Dean, CEO, Snowplow Analytics.

He added, “In this new world, there’s an increased demand for organisations to become much more data-informed. Snowplow helps data teams build that strategic foundation for their customer data.”

Dean further stated, “It’s fantastic to have the MMC Ventures team on board as our first VC investor. Ollie and the team showed huge engagement with our product and real enthusiasm for what we’re doing, so it felt an obvious, natural fit.”

“Having experienced the limitations of traditional analytics solutions first-hand, Alex and the team have demonstrated a real understanding of their customers’ pain-points, which is obvious in their impressive roster of clients across a huge range of sectors,” said Oliver Richards, investment director at MMC Ventures.


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