- Jahia takes the complexity out of customer data collection and management by linking disparate data silos together from across all sales and marketing tools.
- Apache Unomi, the open-source CDP and data foundation of jExperience, was developed in-house at Jahia and then donated to the Apache Software Foundation
Jahia Solutions Group has announced a new release of jExperience, powered by Apache Unomi, the open-source Customer Data Platform (CDP) that allows businesses to collect and analyze first-party customer data, segment audiences, and personalize content – all on your existing content management system (CMS).
Serge Huber, Chief Technology Officer at Jahia said, “With the evolution of consumer behavior, understanding how to successfully bridge the gap between customer data, digital experiences, and personalization has become increasingly critical for business success and to properly collect and use first-party customer data. jExperience has been designed to transform your CMS into a DXP that simplifies customer data collection and management, delivering the personalized digital experiences that today’s customers expect.”
Gain insights into customer behavior
Jahia takes the complexity out of customer data collection and management by linking disparate data silos together from across all sales and marketing tools. Jahia users gain insights into customer behavior to create and deploy repeatable segmentation and personalization strategies to drive more tailored experiences, build valuable, synchronized journeys, and drive conversion rates.
Apache Unomi, the open-source CDP and data foundation of jExperience, was developed in-house at Jahia and then donated to the Apache Software Foundation. jExperience adds enterprise personalization capabilities so users can easily act on customer data.
